新闻摘要：
5月10日，在2026年“中国品牌日”系列活动中，国家发展改革委与文化和旅游部联合公布首批30个“跟着品牌去旅行”体验地推荐名单。宁夏百瑞源枸杞品牌体验地成功入选，成为宁夏唯一入榜的农业类品牌体验地，受到全国关注。
百瑞源深耕枸杞产业二十余年，形成“种植—科技—体验—文化—产业”五位一体的发展模式。企业打造的宁夏枸杞博物馆和殷红子熟枸杞庄园，既是国家级旅游与生态示范项目，也带动了周边就业和乡村振兴，2025年还获得中国质量奖提名奖，为品牌与文旅融合提供了可复制的经验。
思考与启发：
这样的入选不是一朝一夕的宣传，而是日复一日的守工与诚信经营换来的回报。把土地种好、把产品做实、把体验做细，既能让外地人看到地方风貌，也能让乡邻有稳定的收入与盼头。
天经里有一句朴素的提醒：人的作为能照亮他人。愿我们在产业发展和日常劳作中，守住诚信与勤劳，让好的成果自然吸引更多人来认知、来帮助家乡走得更远。
经文：
《引支勒·马太卷 5:16》 你们的光也当这样照在人前，叫他们看见你们的好行为，便将荣耀归给你们在天上的父。
链接：📖 查看经文
### English Translation
Title:Goji Berry Brand Steps Out of the Fields
News Summary:
On May 10, during the 2026 “China Brand Day” events, the National Development and Reform Commission and the Ministry of Culture and Tourism announced the first list of 30 recommended “Travel with the Brand” experience sites. The Bairuoyuan goji‑berry brand experience site in Ningxia was selected, becoming the only agricultural‑type brand experience site from Ningxia and drawing attention nationwide.
Bairuoyuan has been working in the goji‑berry industry for more than twenty years, building a five‑in‑one development model of “planting → technology → experience → culture → industry.” The company’s Ningxia Goji Berry Museum and the Yinghongzi Mature Goji Berry Estate are both national tourism and ecological demonstration projects. They have also created jobs in the surrounding area and helped revive the local countryside. In 2025 the brand was nominated for the China Quality Award, providing a replicable example of how a brand can successfully blend with cultural tourism.
Thoughts and Inspiration:
This kind of recognition does not come from a one‑time publicity push; it is the result of day‑after‑day hard work and honest business practices. When we tend the land well, produce solid products, and pay attention to every detail of the visitor experience, we not only show outsiders the beauty of our region but also give our neighbors steady income and hope for the future.
A simple reminder from the Scriptures says that our actions can shine light for others. May we, in our work and daily labor, hold fast to integrity and diligence, so that good results naturally attract more people to know us and help our hometown go farther.
Scripture:
Matthew 5:16 – “Let your light shine before others, that they may see your good works and give glory to your Father in heaven.”
Link:
https://www.huizu-tianjing.icu/yinzhile/mataijuan/5
来源：http://www.nx.xinhuanet.com/20260512/fa355fea050841e1bc089b9e3ac68101/c.html
